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| 27 Jan 2014 05:12 PM |
The majority of the time you see a skyscraper ad, it's USUALLY in the forums. Apart from the odd newbies, most forumers are reasonably smart in real life and in their teens. They can't/won't click most ads that are designed to trick you, play with you, joke around etc.
However, you see banner ads all over the site, meaning you are targeting everyone. Most ad clickers are newbies or younger people, meaning banner ads get more exposure to the people who click ads in the first place.
Pro ad makers/buyers also recognise this, which is why banner ads get less impressions than other ones, because there is much more competition from other ad buyers. Banner ads cost more but are seen more. (By cost more, I mean cost more to get the same number of impressions) |
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Abjection
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| Joined: 25 Dec 2013 |
| Total Posts: 1606 |
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| 27 Jan 2014 05:23 PM |
| Genius. I never thought of this. Now banner ads will go off like a trigger happy scrub on COD |
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Gorehowl
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| Joined: 28 May 2008 |
| Total Posts: 30611 |
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| 27 Jan 2014 05:25 PM |
you also get skyscrapers on your homepage and adblock by default only blocks banner ads
if you want idiots; banners or squares (squares are exclusive to games page)
if you want smart people; skyscrapers (home page, forums, catalog, games, develop, etc) |
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Zegions
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| Joined: 25 Jul 2013 |
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| 27 Jan 2014 05:27 PM |
| whenever i made ads, everyone wanted skycrapers as they were generally seen as being more "pro" than banners idk y |
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9288605
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| 27 Jan 2014 05:28 PM |
gg my ad is a banner
1/1 nob |
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GTAIIII
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| Total Posts: 931 |
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| 27 Jan 2014 05:29 PM |
| oh we got a john kerry in here |
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RektoRex
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| Joined: 15 Jan 2014 |
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| 27 Jan 2014 05:30 PM |
@gorehowl
That is true to a certain extent. However, most large clans rely on a large newbie bottom rank as their popularity and number status. You can then sieve the occasional smart person from the newbies, so you have both numbers and smart people. |
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| 27 Jan 2014 05:32 PM |
My OP also shows how different TYPES of ads in different spaces will work. 'DON'T CLICK' might work as a banner, but smart people in forums won't care at all. |
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